Promoting winter sports to the next generation is of up most importance to the cable car companies. According to a comprehensive opinion poll of children and young people, skiing is IN, has a very cool image and is the most popular sport, after cycling and swimming. In order to retain this positive image, the Austrian Cable Cars Association is developing and promoting various projects and initiatives for school children and young people. They are the decision makers of tomorrow and play a significant role in safeguarding the future of winter sports.

To encourage this target group to take up alpine winter sports, kids and young people are addressed directly. "Go for ski" is the motto: free skiing days, creative competitions, cheap fares and a whole lot of fun in the snow. New offers for children and young people are being constantly developed, together with partners from tourism, restaurant and businesses.